African US woman-owned company to produce World Games opening, shutting ceremonies

Birmingham-based LRY Media Group had been established in 2017

2-3 weeks into their tenure because the brand new CEO of this World Games 2021 Birmingham, Nick Sellers simply knew he and their group would pick a sizable, nationwide company to make possibly the many visible occasions associated with the worldwide competition: the opening and shutting ceremonies, and World Games Plaza, that may feature music, meals, as well as other tasks at Railroad Park for the 11 times of the activities.

Chances are they heard a pitch through the company headed by Rashada LeRoy, a indigenous of Dothan whom relocated to Birmingham in 2003 and started a job meshing entrepreneurism and business experience.

In 2017, after having a stint being a senior marketing expert at Alabama energy, she founded LRY Media Group, a conference preparation and production company.

LRY events included the 2019 Birmingham Freedom Festival, and among the list of firm’s customers are the Alabama Bicentennial Commission, NOBEL (National Organization of Ebony Elected Legislative ladies), and Bronze Valley. Leer más